Grabbed an £8 cup of lukewarm tea, plus a regional broadsheet newspaper in a Seoul hotel cafe last Friday. ‘Partial strike adds to Hyundai motor headaches’ was the very first headline. ‘Korea’s automobile market faces crisis’ one more one screamed.
But those alleged issues apply a lot more to giants like Hyundai-Kia than minnows such as SsangYong. This is a small, maverick, underdog firm that understands its small location in the colossal automotive world.
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SsangYong’s unapologetic thing is unglamorous, durable, value-for-money, long-lasting workhorses that are so niche there’s likely to be only one – if that – in every town. This makes them borderline special – a bit like Ferraris… as well as Infinitis.
SsangYong (meaning double Dragon) is positive without being cocky. as well as it’s sensible sufficient to admit that although it may not have a showroom near you, it does possess an army of experts who’ll bring products to the driveways or workplaces of potential customers. Clever, that.
It’ll turn away nobody, however it seems happiest with horsey-types, vets, farmers as well as salt-of-the-earth people who requirement to tow heavy loads. motorists who just crave something different are likewise in the mix. It’s a bit corny to phone call SsangYongs affordable, do-anything, go-anywhere Swiss army knives on wheels. however that’s quite much what they are.